Why Facebook is a Great Tool to Drive Sales for your Boutique.
Businesses can market their products and services successfully by understanding the opportunities that lie on Facebook. However, marketing through Facebook is different from marketing through other media. For instance, the way you cannot run a television ad on a radio is the same way you cannot market on Facebook like In a magazine.
Basically, people view Facebook as a social space for fun and to chat with their friends, relax and check photos and videos. Therefore, for you to sell on Facebook you need to join conversations in order to be part of the community. The use of hard-sell tactics might not be appropriate on Facebook. Such tactics may include repeated posts concerning a product, products, and price lists, as well as posting advertising slogans. Instead of making sales, users may unfollow you or post negative comments concerning your business.
On the other hand, you need to have a goal and strategy. For instance, a boutique can decide that the goal is to increase sales by 10% through Facebook comment. You may use a strategy that involves photos of customers and products they have bought from your store. The purpose of a goal as well as a strategy is to give the business an ability to measure its success.
Encouraging users to comment and your reply quickly is also a great tool. This can be achieved when you allow the user to post comments on topics that you as well as the users are interested. Once the users make their comments, respond to them quickly. When you do not respond, you may weaken the willingness of your Facebook friends to engage with you. Because of this, such user may begin to drift away gradually.
You can use other ways to help you sell on Facebook as well as promote your store. Such strategies may include.
1. Give discounts and promotions.
Many people get discounts and discounts by simply liking a page. Therefore, giving discounts to users who land your store through Facebook page entices customers to buy. At the same time, your business is promoted since users can share to allow their friends to learn about a discount.
2. Make it possible to share.
Your business can reach many people when the share option of the Facebook page of your business has been activated. When users browse your products, they can share them with friends and family members on Facebook. As a result, you increase fans for your store. As a result, selling on Facebook become easy.
Facebook offers a good opportunity to promote and make sales for your product. Nevertheless, what matters is the strategy and the way you use them.