Why Business SMS Marketing Stands Out in Effectiveness
Very few adults in the whole world cannot receive a phone sms when you need them to. This makes business sms marketing a unique approach that can reach an extensive audience within a very short time and with very impressive results. As long as your sms messaging is directed to willingly subscribed prospects, you can easily exploit it and yield remarkable lead-to-conversation rates.
SMS messaging should be integral to your business promotions activities simply because:
It’s a Direct and Real-Time Channel
SMS communications are certainly very straightforward messaging tools. You can always determine a specific target of an sms and when they’ll receive it if their line is on. In most cases, sms arrives immediately, with 97% of recipients reading it in 15 minutes of delivery. Primarily, sms is uniquely effective because of its high conversion rates. You may effectively use it to deliver some very time-barred messages to your current customers and prospects too.
Easy Shortcodes are Used
You could leverage easy shortcodes as opposed to the usual phone numbers to shorten user responses while you build your prospects database. Typically, potential customers should be making the first move toward sms messaging, but you have to give them a shortcode via promotional activities including using print collateral, billboard ads, advertisement, and social media. This technique enables prospective customers to internalize your brand’s shortcode and keyword, making it easier for them to engage and respond.
You Can Integrate it With Other Channels
It’s necessary for all the media integral to your marketing plans work together, including sms. The beautiful truth about sms stems from its ability to do great when applied independently and the easy with which it props other marketing approaches such as through social media and email promotions. As a case in point, you may send sms to customers reminding them to read an email that you sent hours or days earlier. You may only need to follow up with a simple message and ask, “have you already read our mail? In this case, you’re reinforcing your email promotions with sms, which can improve email read rates by up to 30%.
You Can Research Your Customers Using SMS
SMS is an effective resource when you need to obtain customer feedback through surveys. About 31% of users targeted in sms surveys will respond, studies suggest. Their average response time is about 5 minutes. As such, you may certainly rely on sms to study your customers, discerning them in a short period.
If you need to establish direct engagements with your customers, it’s necessary you consider embracing sms marketing today. More than 90% of the recipients of your sms messaging will read it, which translates to high value leads.
