Pinterest pins are a great way to collate all images relevant to your brand in one convenient place. It also acts as an accessible means for other users to discover your brand, provided you organize them in a neat and visually pleasing way.

For an easier means to design and collect your Pinterest pins, we’ll explore some of the best design software that offer basic editing tools as well as features specifically tailored for enhancing Pinterest outputs.

Let’s get started!

How Do Pinterest Pins Work?

Pinterest pins act as visual bookmarks of different images that users can organize into categories. These categories usually feature a specific type of content, which can be easily utilized for business or personal use.

While Pinterest pins can be kept private, some also publicize their pins in order to advertise products. This is because images featured in pins can easily be linked to product pages, and also act as a non-overt means for marketing products or services.

What Are The Best Tools for Designing Pinterest Pins?

To help you create the most visually-pleasing Pinterest pins, we’ve gathered the top tools for customizing images and designs online:

1.   Canva

Standout Features

●     1000+ design types

Aside from its expansive library of free templates, Canva also offers users access to various design types from social media posts to PowerPoint presentations.

●     Free cloud storage

For users who value cloud storage, Canva offers a free 5GB plan that allows users to store design templates directly in the app.

●     Up to 1,000 Brand Kits

A wide variety of brand kits can be a useful tool for businesses or social media managers handling a lot of different brands from one Canva account.

●     Multiple formats in one design

For more complex designs, Canva allows users to combine different formats, such as videos and documents, into one single file.

Pricing (per month)

• Free
• Canva Pro ($15)

Best For

Canva is a good tool for organizations or individuals looking for a user-friendly design software to design Pinterest pins. While Canva’s basic plan may be limiting for some, it can still serve as a simple tool for basic editing and graphic design.

2.   Piktochart

Standout Features

●     Data Visualization Templates

While Piktochart shares similar functions with other design tools, its features are mainly catered to data-driven designs such as presentations, infographics, and reports. Particularly, Piktochart offers users access to various templates and design elements such as charts and diagrams.

●     Infographic Generator

For businesses or individuals who mainly want to focus on creating data-related Pinterest pins, Piktochart offers an AI-powered infographic generator that can produce infographics from a text input.

Pricing (per month)

• Free
• Pro ($29)
• Business ($49)

Best For

Piktochart is a great choice for individuals looking to create infographics or aesthetically pleasing data visualization boards for Pinterest pins.

3.   Adobe Express

Standout Features

●     Adobe Creative Cloud Integration

For users who are already familiar with apps from the Creative Cloud Suite, such as Adobe Photoshop, making the switch to Adobe Express can be easier when compared with other online design tools. Its interface is essentially a simple version of Photoshop, minus the complex features.

●     Animation Maker

If you’re interested in making your Pinterest pins stand out by posting some GIFs or videos, Adobe Express offers an animation tool where users can choose from a stock library of characters and animate them using their own voice.

●     Layer Tool

For more complex designs, the Layer tool can be a useful feature for previewing how certain design elements may appear. Users simply need to add elements using additional layers and remove them as needed.

Pricing (per month)

• Free
• Premium ($9.99)
• Teams ($7.99)

Best For

We generally recommend Adobe Express for users who are looking for a simpler tool compared to Photoshop. Though the app shares similar features with other online design tools, Adobe Express particularly shines due to its integration with the Adobe Stock Elements library.

4.   Figma

Standout Features

●     Prototype testing

Specifically for programmers and engineers, Figma allows users to create more complex designs via an interactive simulation feature. While it’s not something most social media managers might need, Figma can be a useful tool for designing comprehensive products.

●     Workspaces

For large teams, Figma offers an Enterprise plan where different units can work on separate projects together. This can allow for better organization and task assignments.

Pricing (per month)

• Starter (Free)
• Professional
  • Collab seat ($5)
  • Dev seat ($15)
  • Full seat ($20)

Best For

Figma is a tool best suited for users with experience in graphic design. Compared to other apps in this list, Figma allows for more complex and advanced features that can allow for more intricate mockups.

5.   PosterMyWall (Our Top Pick)

Standout Features

●     AI features

While most online design tools nowadays are equipped with AI-powered tools, PosterMyWall offers a wide selection of features that can help with automating tasks, including an AI Background Remover, text-to-image generator, and an AI writer.

●     2M+ templates

With its extensive library of free templates, PosterMyWall allows users to create every kind of post for social media needs, including Pinterest graphic templates. These templates can allow for a smoother design process, without the need to start from scratch.

●     Social media management

Aside from its design tools, PosterMyWall is also equipped with various social media management features, including its Content Planner, where users can easily schedule posts for various platforms in advance.

Pricing (per month)

• Free
• Premium ($9.95)
• Premium Plus ($29.95)

Best For

Due to its user-friendly yet extensive features, we generally recommend PosterMyWall as our top pick for most users, including small business owners and social media managers.

Tips for Designing Pinterest Pins

To further guide you on designing aesthetically pleasing Pinterest pins, we’ve compiled some quick and handy tips that can help you out:

1.   Stick to a Color Scheme

Sticking to a specific color scheme or palette can help make your Pinterest board more enticing. This is because there is a lesser tendency for you to randomly add unrelated pins, which can make for a very cluttered or messy-looking board.

2.   Choose High-Resolution Images

With the vast amount of images accessible on Pinterest, it’s important to help your pins stand out by selecting high-quality photos. This can increase the chances of users engaging with your content.

3.   Include Your Brand Name

While most users might not be using Pinterest to directly shop for items, it helps to include your brand name in your images whenever applicable. Of course, you should always remember to avoid distracting font styles or adding text that messes with the overall photo.

4.   Be Consistent With Design

Whether it’s your color scheme, brand icon, or overall theme, it helps to be consistent whenever creating Pinterest pins. Not only that, but sticking to a specific posting schedule can also help you out. In order to easily plan out your posts, take advantage of Pinterest’s scheduling tool or try using a handy Content Planner for easy tracking.

Enhance Your Pinterest Pins Today

Pinterest pins don’t just act as an album for storing your brand photos but also as a handy marketing tool that can help visually tell your business’s story to various users. If you’re ready to get started with maximizing your Pinterest strategy, check out these 5 online tools and start creating aesthetically pleasing pins today.